U.S. Canoe and Kayak Team Whitewater Shootout
Individual rowers got the opportunity to test their paddling skills against Olympians in this event sponsored by Champion International and U.S. Canoe/Kayak. Solo boats raced in three competition classes on the Pigeon River in Hartford, TN, competing for cash prizes and a “beat the Olympian” $1,000 purse. Crosby Associates designed the visual identifier, advertising, and all race venue materials, including banners, wayfinding, gate headers, bibs, t-shirts, and awards stand graphics. We also managed production and installation of venue graphics.