Academy of Nutrition and Dietetics
The Academy of Nutrition and Dietetics (formerly the American Dietetic Association) is the world’s largest organization of food and nutrition professionals. Their initials were used by dozens of other “ADA” organizations, and well over 100 visual identifiers had been created by their individual departments and chapters. After nearly 200 interviews with members and executives, Crosby Associates determined that the essence of the organization had already been captured in their URL—eatright.org, and a single, unifying visual identifier naturally followed. More