Edward Jones Investments
With more local brokerage offices than any other firm in the United States, Edward Jones is the leading investment resource for individuals. But a cumbersome name, Edward D. Jones & Co., was confused with competing firms, a problem that was further compounded by the lack of a recognizable visual identifier. Crosby Associates’ solution was a comprehensive visual identity and branding program built upon a simplified name, Edward Jones, and an equally simple visual identifier. More