AIGA
Headquartered in New York City, AIGA, the world’s largest organization for professional designers, had historic brand equity among members but its visual identity was weak. Crosby Associates was engaged to strengthen the visual presentation of the organization; enhance its logo (originally designed by Paul Rand); develop identity guidelines that would foster greater visual consistency among its 68 chapters; and assure that brand reputation was protected when designers independently created its print and electronic communications. More