Finch Paper
With three different logos, visually disparate promotional materials, and inconsistent messaging, Finch Paper, a leading manufacturer of uncoated printing papers for digital and traditional printing markets, was unable to generate any meaningful brand impact. Crosby Associates created a simple, no-fuss identity and design program including a proprietary type font, a simple rendering of the Finch name, and a unique F symbol. The result is a fresh, cohesive look across all of their corporate, product and promotional materials. More